The Library of Congress and the Advertising Council have launched a national public service advertising (PSA) campaign designed to encourage children and adults to become engaged in reading and all other forms of literacy.
Radio Spots – Listen to:
- Exquisite Corpse Adventure (:60)
- Exquisite Corpse Adventure (:30)
- A Christmas Carol (:60)
- A Christmas Carol (:30)
- Diary of a Wimpy Kid (:60)
- Diary of a Wimpy Kid (:30)
- Percy Jackson & the Olympians (:60)
- Percy Jackson & the Olympians (:30)
- Phillipa Fisher’s Fairy Godsister (:60)
- Phillipa Fisher’s Fairy Godsister (:30)
Television Spots – Watch:
- A Christmas Carol (:60)
- Explore New Worlds: Oz (:60)
- Explore New Worlds: Oz (:30)
- Explore New Worlds: Camelot (:60)
- Explore New Worlds: Camelot (:30)
Background
According to the National Institute for Literacy, success in school—and life—starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. However, results from the National Assessment of Educational Progress reading test found that 37 percent of American fourth-graders read below the "basic" level.
The new PSAs, aimed to reach children in the fourth, fifth and sixth grades and their parents, focus on engaging children in all forms of literacy, whether it is reading a book or magazine, studying history, visiting a museum or simply using their imagination. The TV, radio, online and outdoor PSAs were developed in collaboration with the Ad Council and feature characters from the new film "Disney’s A Christmas Carol." Additionally, a series of radio PSAs were created pro bono by BYU Ad Lab. Per the Ad Council model, the new PSAs have been distributed to media outlets nationwide and will run and air in advertising time and space that is donated by the media.
The Library and the Ad Council have been partners in raising awareness for literacy since 2000, with the launch of the America’s Library website and a series of PSAs promoting historical knowledge.
